Luiz Carlos Trabuco On Leading Bradesco Into Success

During his years at Sao Paulo University studying at the Faculty of Philosophy, Science, and Letters Luiz Carlos Trabuco may never have imagined the impact he would have later on in the banking industry. He had always wanted to work in the banking industry and to jump-start his career, he would take a job at Bradesco Bank at the age of seventeen. From this point on Luiz Carlos Trabuco became committed to the bank. His next forty years would be spent with Bradesco in various capacities culminating in his current position as president of the bank.

Born in 1951 Luiz Carlos Trabuco has worked hard his entire life with a clear vision of becoming one of the leading voices in the Brazilian financial industry. His dream is today a reality based on the other positions he holds within the industry apart from the President of Bradesco. At Bradesco however, it’s where this leadership skills have been nurtured. After working for a number of years, he was appointed director of marketing, at this time the bank needed someone who would build a better corporate image and engage with the public more and help them understand more what the banks entailed and what impact the bank’s operations had on the society.

Bradesco being the second largest bank in asset value as well as equity is quite influential in the Brazilian banking industry. After a successful stint as marketing director, Luiz Carlos Trabuco was appointed CEO of Bradesco Vida e PrevidĂȘncia where he helped steer the pension subsidiary into profitability. This would be followed by the position of managing director soon after before his appointment to executive vice president. During his time here, he would also be tapped to be president of another of the bank’s subsidiary the Bradesco Seguros which oversaw insurance of the bank. This, however, is one of the biggest subsidiaries and he was able to grow it even further solidifying a 25 percent market share, which saw it become the largest insurance company in Latin America. The continuous impressive results that Luiz kept posting would see him elected CEO of the entire bank and he would lead the purchase of HBSC in 2015.

Check more about Luiz Carlos Trabuco: https://www.terra.com.br/economia/trabuco-assumira-presidencia-do-conselho-do-bradesco-banco-nomeara-novo-chefe-executivo-em-marco,9fb1d7fe927d7f26678a7543f82f02edw3u6oihm.html

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