Change of the Matrix Brand by Dan Bethelmy-Rada

Dan Bethelmy-Rada hails as the global brand president of L’Oréal under the professional products division. The 40-year-old is the youngest DMI General Manager in charge throughout the firm. Dan Bethelmy-Rada took over the current position back in 2015.

With over 15 years of service to L’Oréal Paris and Garnier Brands, Dan Bethelmy-Rada is more of an innovator in the field. Through the wide skillsets in marketing and digital strategy, he plays a critical role in managing the brand strategy globally which forecasting on positive practices to diversify the workplace.

With oversight of a large and dedicated team, Dan Bethelmy-Rada holds an impressive track record for training candidates to fill top marketing posts. He also is impressive in fighting for inclusivity and representation across L’Oréal. The wide recognition awarded to him is due to his skills in team development and also reinforcing diverse talents which add to the growth of the Matrix brand.

A better part of his assimilation into the beauty industry dates back to his participation in the AFS-USA program. The one of a program provided intercultural learning. This built his skills in international relations and business opportunities. This was cemented after pursuing a career in International Business at the Sorbonne University based in Paris.

After securing an MBA from the ESSEC Business School, he was taken by L’Oréal. He was later promoted to Product Manager of Lascad, a subsidiary of L’Oréal.

According to Dan Bethelmy-Rada, daily endeavors include the development of products while drafting service creation. This is baked with creation and editing digital and social media of the business models and growth strategies.

A common trend that works out for L’Oréal currently is the continual use of social media as a marketing strategy. This is integrated into the growth of the business models and strategies. When asked about the source of his productivity, he believes that it is drawn from the work-life balance.

Part of the global brand success experienced by L’Oréal is due to the Matrix brand transformation by Dan Bethelmy-Rada. This has been achieved through new positioning and the creative direction. He has been able to make the Matrix digital thus increasing the visibility and status among the beauty products consumers.